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​Company History

Who We Are

 close-up of Shunjia's meticulously crafted thread spools, ready for use in a wide range of embroidery projects
Vibrant and diverse range of high-quality embroidery threads by Shunjia Embroidery Thread Manufacturing Company."

Founding

enior quality inspectors at Shunjia conducting rigorous testing to ensure the superior performance of our embroidery threads.

Shunde Shunjia Thread Industry Co., Ltd. has a rich history that dates back to 1969 when it was initially founded as Shunde Rongqi Chaoyang Wire Factory. In 1987, during a city enterprise upgrade, the factory was transformed into Shunde Chaoyang Textile Co., Ltd., marking a significant milestone in its evolution. Originally a state-owned collective enterprise, the company embraced the wave of national reform and opening-up, becoming a Sino-foreign joint venture in 1989. The company's flagship product, the "JINWEI" brand viscose rayon embroidery thread, has garnered widespread acclaim, earning titles such as "Best Products in Guangdong Province" and "Perfect Products in the Ministry" multiple times. This recognition is a testament to the company's unwavering commitment to quality and innovation. Furthermore, the "JINWEI" brand has passed stringent tests for harmful substances according to Oeko-Tex Standard 100, ensuring that it meets the global requirements for environmental protection.

Product Testing

Our company uses the most advanced equipment on the market for production, testing, and color matching.

Eco-friendly embroidery threads by Shunjia, certified by Oeko-Tex Standard 100 for environmental safety and sustainability.
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We have internationally leading SSM automatic winding machines, brand-new high-temperature high-pressure dyeing vats for cone yarn, and a DATACOLOR liquid dispensing color matching system and dyeing ERP system, as well as advanced infrared proofing equipment, ensuring precise color matching.

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In our commitment to excellence and innovation, our company places a strong emphasis on prototyping. We utilize state-of-the-art equipment and technology to create prototypes that accurately represent the final product. This allows us to test and refine our embroidery threads and colors, ensuring that they meet our high standards for quality and performance. Our advanced prototyping process is an essential step in our product development, enabling us to bring to market products that are not only beautiful but also reliable and consistent.

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